Routledge New Directions in Public Relations and Communication Research: Trust, Power and Public Relations in Financial Markets download ebook DJV, PDF
9780415719216 0415719216 The PR profession visibly claims to construct trust in complex systems, and nowhere is this more evident than in the world of finance, where PR is used to construct trust as a lubricant for global financial engines. As the 'trust strategists' of the corporate world, responsible for restoring trust after successive crises, the book poses this fundamental question - if PR promotes its expertise in constructing and maintaining trust, how can it side-step its potential role in losing trust in the first place? The book covers the range of PR activity in financial markets beyond simply investor relations in shares and bond issues, Mergers & Acquisitions and IPOs. PR in the world of finance here comprises a range of activities - from corporate communications for financial institutions, including central banks and financial regulators; media relations and the promotion of financial products and services; to lobbying on behalf of the financial services industry and its trade and professional bodies. The examples used are international in scope - ranging from global financial institutions and trade bodies, to companies located in both developed and developing markets., The public relations profession positions itself as expert in building trust throughout global markets, particularly after crisis strikes. Successive crises have tainted financial markets in recent years. Calls to restore trust in finance have been particularly pressing, given trust's crucial role as lubricant in global financial engines. Nonetheless, years after the global financial crisis, trust in financial markets remains both tenuous and controversial. This book explores PR in financial markets, posing a fundamental question about PR professionals as would-be 'trust strategists'. If PR promotes its expertise in building and restoring trust, how can it ignore its potential role in losing trust in the first place? Drawing on examples from state finance, international lending agencies, trade bodies, financial institutions and consumer groups in mature and emerging financial centres, this book explores the wide-ranging role of PR in financial markets, including: State finance and debt capital markets Investor relations, M&A and IPOs Corporate communications for financial institutions Product promotion and consumer finance Financial trade associations and lobbying Consumerism and financial activism. Far reaching and challenging, this innovative book will be essential reading for researchers, advanced students and professionals in PR, communication and finance.
9780415719216 0415719216 The PR profession visibly claims to construct trust in complex systems, and nowhere is this more evident than in the world of finance, where PR is used to construct trust as a lubricant for global financial engines. As the 'trust strategists' of the corporate world, responsible for restoring trust after successive crises, the book poses this fundamental question - if PR promotes its expertise in constructing and maintaining trust, how can it side-step its potential role in losing trust in the first place? The book covers the range of PR activity in financial markets beyond simply investor relations in shares and bond issues, Mergers & Acquisitions and IPOs. PR in the world of finance here comprises a range of activities - from corporate communications for financial institutions, including central banks and financial regulators; media relations and the promotion of financial products and services; to lobbying on behalf of the financial services industry and its trade and professional bodies. The examples used are international in scope - ranging from global financial institutions and trade bodies, to companies located in both developed and developing markets., The public relations profession positions itself as expert in building trust throughout global markets, particularly after crisis strikes. Successive crises have tainted financial markets in recent years. Calls to restore trust in finance have been particularly pressing, given trust's crucial role as lubricant in global financial engines. Nonetheless, years after the global financial crisis, trust in financial markets remains both tenuous and controversial. This book explores PR in financial markets, posing a fundamental question about PR professionals as would-be 'trust strategists'. If PR promotes its expertise in building and restoring trust, how can it ignore its potential role in losing trust in the first place? Drawing on examples from state finance, international lending agencies, trade bodies, financial institutions and consumer groups in mature and emerging financial centres, this book explores the wide-ranging role of PR in financial markets, including: State finance and debt capital markets Investor relations, M&A and IPOs Corporate communications for financial institutions Product promotion and consumer finance Financial trade associations and lobbying Consumerism and financial activism. Far reaching and challenging, this innovative book will be essential reading for researchers, advanced students and professionals in PR, communication and finance.